eMotion Success Stories Nationwide Insurance

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Millions of customers count on Nationwide to safeguard their homes, valuables, and other assets through insurance policies and financial services. Nationwide counts on eMotion to safeguard its creative assets through a digital asset management (DAM) solution powered by the hosted eMotion Platform.

Nationwide, a Fortune 500 company and one of the largest diversified insurance and financial services companies in the world, offers products ranging from auto and home insurance to annuities and 401(k) plans through multiple distribution channels to consumers and institutional customers worldwide. Its three core businesses - property and casualty insurance, life insurance and retirement savings, and asset management - represent more than 16 billion policies and $117 billion in assets.

When faced with the challenge of managing and distributing thousands of creative assets to its extensive network of agents, branch offices, brokers, partners, and vendors, Nationwide's corporate communications department selected eMotion's hosted platform to help streamline the process, increase productivity, accelerate production cycles, and deliver significant cost savings.

The Perfect Host: Delivering Better Value and a Better Customer Experience
In choosing a solution to meet their needs, one of the paramount priorities for Nationwide was a high level of performance and reliability. The superior connection speed of eMotion's hosted platform, daily system backups, infrastructure redundancy, robust security, and guaranteed 99.5% uptime convinced Nationwide that eMotion provided the best solution in the marketplace.

A hosted solution also allows Nationwide to take advantage of eMotion's deep technical expertise in a way that they wouldn't receive with traditional installed software. Comparing the hosted service to an in-house deployment, Gretchen Weller, Manager of AV Communications at Nationwide comments, "eMotion is the expert on the system, so it makes sense to let them manage it. eMotion's dedicated, 24x7 customer support is better equipped to provide attentive and experienced customer service than an internal IT department with many more responsibilities and less knowledge of the system."

The hosted solution provides Nationwide with more flexibility and scalability - and less overhead expense. eMotion takes care of maintenance and upgrades and can scale the application to meet the client's changing needs. It also delivers a much faster ROI, rather than a large upfront expense for software and a long learning curve while internal staff are trained, the hosted service is billed monthly and it's up and running within days.

Weller reports that Nationwide has already realized tremendous cost savings. "The hosted service has allowed us to open our archive to external partners, saving time and money dedicated to personnel resources and creative distribution costs." She estimates that the hosted service has decreased Nationwide's monthly costs for its DAM system by 50%. Combined with the additional savings realized through automation, simplified distribution, and more efficient management of Nationwide's numerous brand assets, she concludes, "We save hundreds of thousands of dollars annually by providing our in-house produced photography to our business partners and vendors through eMotion's hosted platform."

A Complete Solution: Getting the Most from Digital Asset Management
Ever since deploying their eMotion implementation, Nationwide has taken advantage of a more efficient process for organizing, storing and distributing an extensive library of photos and video clips, as well as logos, and other marketing and corporate communications materials. Weller states, "Prior to implementing a digital asset management solution, it was always a chore to track down a file - which computer was it on, what was the file called, and which version was the final approved version?" With eMotion's powerful natural language search feature, it's much easier for users to locate files when needed by typing in key words, taglines, attributes or ideas.

The ability to share and review files has also been a tremendous benefit, making for a more productive workflow among users both inside and outside the company. With one central repository where files are archived, updated, reviewed, and approved, the headaches caused by lost files and wrong versions are virtually eliminated. "Our agents currently use the site to pull approved marketing materials, logos, and photos for local initiatives, and we use it to communicate with our more than 100 vendors," says Weller. eMotion's solution also allows Nationwide to monitor permissions and protect the company's brand assets, ensuring that users only have access to the files they need. "This affords us more control over our brand and helps to ensure consistency in messaging," she adds.

In addition to making Nationwide's digital media files more searchable and accessible, the eMotion hosted service helps to dramatically reduce the amount of money spent on creating, locating, and distributing brand assets. Before implementing their eMotion solution, Nationwide needed the equivalent of two staff members dedicated solely to the distribution of photos and fulfilling agent and vendor requests, and spent considerable sums on overnight deliveries and messenger fees. One vendor estimated that having access to Nationwide's creative library saves them $1,200 per project. Multiply that by Nationwide's 60-plus print vendors and numerous other agencies, and it's easy to see how MediaPartner contributes to a much healthier bottom line for the company and its partners.