Henry Stewart DAM Symposium - New York, NY - March 29, 2004 -
eMotion, Inc. today announced the availability of its upgraded on-demand Hosted eMotion Platform, the industry's most powerful, flexible, and reliable hosted digital asset management (DAM) service for marketing and creative services organizations. Building upon its acquisition of Artmachine in 2003, eMotion has reinforced its DAM platform with improved application interface technology, new media applications, and extensive datacenter improvements that continue to expand the reliability, security, and functionality of eMotion's hosted service.

"As Birkenstock's business grew, we needed an in-house marketing tool to manage our immense volume of images," said Suzy Wiviott, production artist for Birkenstock in Novato, CA. "eMotion's new platform offered us the most flexible system to manage our current digital content needs, and allows us to add new services and storage space as we grow in the future. Their intuitive interface accommodates all levels of managers, retailers and other users who access the system for photos or logos. And because eMotion hosts the technology for us, we can keep our costs down."

Powerful Asset Management Functionality
At the core of the Hosted eMotion Platform is a new release of eMotion's renowned flagship Digital Asset Management (DAM) engine, CreativePartner. This new release showcases an improved user interface for ease of use and includes powerful new features and services, such as automated image transformation, expanded file-format support, expanded Mac OS X integration, and refinements to eMotion's patented natural language search capabilities.

Extensible Media Framework Ties it All Together
eMotion's newly-designed Extensible Media Framework seamlessly ties together CreativePartner with application extensions and hosting infrastructure. The result is a feature-rich new hosted service platform which continues to support eMotion's stated mission: providing customers with targeted solutions that meet their real-world needs, increasing customers' productivity through smart and easy-to-use functionality, shortening production cycles through self-serve features across the global enterprise, and - most importantly - provide all this with zero internal IT burden for the customer.

"We are truly excited about this new platform, and the way it reflects our vision." said Richard Fisher, CEO of eMotion. "This new release of our core engine, integrated with the best-of-breed aspects of our Artmachine acquisition, has yielded the most compelling digital asset management service offering on the market today."

"We absolutely believe that the hosted service model provides customers with higher value at a lower cost than traditional installed software", adds Fisher. "And, because we know that reliability is absolutely crucial in a 24x7 world, we've also made substantial datacenter upgrades to ensure that we continue to deliver on the 99.5% uptime guarantee that we provide every eMotion customer around the globe."

Availability
The redesigned and upgraded hosted eMotion Platform is available now. For more information, visit http://www.emotion.com/solutions/solutions.html.

About eMotion
eMotion, Inc. is the leading provider of hosted digital asset management software and services that allow marketing departments from global companies to quickly and dynamically manage, repurpose and distribute valuable digital media around the world. eMotion serves some of the largest brands in the world including ABC Television, Bechtel, Coors Brewing Company, Diageo, Discovery Communications, Inc., Exxon Mobil, King World, Lowe & Partners, and PeopleSoft. The company has offices in San Francisco and Vienna, VA. Additional information about the company can be found at www.emotion.com.

eMotion Contact:
Mugs Buckley
Director of Marketing
415.546.2114
mugs.buckley@emotion.com