Frost & Sullivan recognize eMotion with 2004 Customer Value Enhancement Award
Boston, MA - July 15, 2004 - Frost & Sullivan named eMotion the recipient of the 2004 Customer Value Enhancement Award at last night's Excellence in Customer Value Enhancement Awards Banquet for its bold, decisive transition to a hosted solution that provides customers with more value for their money.
Frost & Sullivan presents this award to the company that has best demonstrated the ability to expand its customer base through greater value creation and innovation than competing vendors.
"During the economic downturn that started in 2001, when several companies were closing shop, eMotion was one of the few companies which strived to provide value-enhanced service to customers despite limited resources," says Frost & Sullivan Industry Analyst Mukul Krishna.
While the market for managing digitized content has been dominated by expensive installed systems, the content management needs of marketing communications and advertising departments were often poorly met. This experience combined with the recent economic cycle sparked an interest in the value and speed to market offered by hosted solutions.
eMotion had always recognized the strategic value in hosted solutions and in early 2003 addressed both customer interest and market demand by focusing entirely on a Digital Asset Management solution for the management of marketing content. In July 2003, it acquired Artmachine, a technology company with a hosted marketing extranet solution, to accelerate this strategy.
"Our experience in working with many of the most recognized brands in the world further validated both our vision and the benefits of a hosted solution for managing marketing content," says Richard Fisher, CEO of eMotion.
eMotion fine tuned their focus on a hosted offering by investing in their technology platform and delivering a new release of their well established flagship Digital Asset Management (DAM) engine CreativePartner. With the new release, customers gained a highly secure, feature-rich online solution with 24x7 customer support and a 99.5% uptime guarantee.
"By vending solutions through a managed hosting service, eMotion is able to meet customer needs for responsiveness, flexibility, and reliability at a lower cost than traditional installed software," says Frost & Sullivan's Krishna.
The Value of a Hosted DAM Solution for End Users
Two key aspects of eMotion's popularity are its quick deployment time and its ability to meet the specific needs of marketing communications professionals by enabling efficient distribution and collaboration amongst clients' global offices, customers, affiliates, agencies, and vendors. Users of the system require very little training in order to begin using the solution and new users can access the eMotion DAM service through a simple web link delivered by business users.
"Once customers start using our hosted service, it escalates their demands for a wider range of capabilities," says Fisher. "Our Software-as-a-Service model enables us to add new services and users quickly with minimal incremental cost to the customer. They only pay for what they need, a bottom-line value that they can appreciate immediately."
Held in Boston, the Frost & Sullivan banquet honors world-class companies for outstanding performance and achievements in customer care. An annual event, the banquet recognizes the quality and merit of distinguished individuals and companies.
About eMotion
eMotion, Inc. is the leading provider of hosted digital asset management software and services that allows the marketing departments of global companies to quickly and dynamically manage, repurpose and distribute valuable digital media around the world. eMotion serves some of the largest brands in the world including ABC Television, Bechtel, Coors Brewing Company, Diageo, Discovery Communications, Inc., Exxon Mobil, King World, Lowe & Partners, and PeopleSoft. The company has offices in San Francisco and Vienna, VA. Additional information about the company can be found at www.emotion.com.
About Frost & Sullivan
Founded in 1961, Frost & Sullivan is recognized as a global leader in growth consulting. Frost & Sullivan Awards are presented to companies that demonstrate excellence in their industry, commending the diligence, commitment, and innovative business strategies required to advance in the global marketplace. Frost & Sullivan rigorously analyzes specific criteria to determine award recipients in a vast variety of market industries and landscapes. For further information, visit www.frost.com.
Contact:
Jamie Frizzell
210.247.2496
jfrizzell@frost.com
Jon Schupp
703.207.4943
Jon.Schupp@emotion.com
