Throw Another .gif On The Barbie, The Australian Tourist Commission Offers Images Via The Internet

eMotion Inc., Provides Software To Build ATC Library Of High-Resolution Pictures For Travel Writers

Vienna, VA, September 6, 2000- eMotion Inc., the global leader in digital media management, announced today that the Australian Tourist Commission (ATC) is using eMotion software to manage a library of high quality photos of Australia available to travel writers and photo editors.

eMotion technology is helping to develop and maintain ATC’s large collection of photographs of Australia’s most famous sites and attractions, such as the Great Barrier Reef, Ayers Rock, and the skyline of Sydney, the host city for the 2000 Summer Olympics. The collection also features spectacular images of Australian wildlife, including crocodiles, kangaroos, and koalas.

Travel editors and photo editors are able to enrich their articles on Australia with high-resolution pictures by using the ATC online library. They can easily search through the library and download the needed images instantly.

"With the upcoming Summer Olympics and increasing popularity of Australia as a vacation destination, we are receiving more and more requests for high quality photos from North America," said Lyndel Gray, regional director of the ATC. "We were having a hard time keeping up with all the requests from journalists. Now with the eMotion software in place, we can instantly provide a range of beautiful images of Australia through our Web site 24 hours a day, seven days a week."

The pictures on the Web site are for production purposes only. All images have a high print quality and are owned by ATC and several partners. They are free for non-commercial use. Some charges may apply for commercial use.

"eMotion is very pleased to partner with the ATC," said Bob Griffin, CEO of eMotion, Inc. "We used our patented technology to provide web access to a wonderful collection of images, which bring the beauty of Australia to the readership of various magazines and newspapers across North America. The images of Australia’s wild life, such as the famous crocodiles, look so life-like that you’ll think twice about putting your fingers too close to the screen."

For more information, contact press@emotion.com

 

 

About eMotion, Inc.

eMotion, Inc. is the global leader in digital media management software and services, with customers that include blue-chip companies, the advertising industry, entertainment and broadcast industries and government agencies. eMotion MediaPartner ™ 4.0, the company’s out-of-the box software solution with patented technology, powers the entire lifecycle of media management - from creation and collaboration to searching, storage and distribution. The technology is available either as a product license or in a hosted environment. eMotion is headquartered in Washington, D.C., with offices in San Francisco, Los Angeles, Chicago, New York, London and Birmingham (U.K.) Most recently, President and CEO Bob Griffin was named the 2001 Ernst & Young Entrepreneur of the Year in the software category for the Greater Washington area.