eMotion MediaPartner™ Selected as Global Solution for Coors International Marketing Communications

Coors International Marketing Team to Utilize Hosted Digital Media Management Solution

Vienna, VA - June 5, 2001 — eMotion, Inc. the global leader in digital media management solutions, today announced that Coors Brewing Company, the third-largest brewer in the U.S. with more than $2 billion in sales, has selected the company's proprietary, out-of-the-box software, MediaPartner 4.0™ for its global marketing teams.

Coors International began a pilot program with eMotion in early January and subsequently decided to expand the relationship into a yearly contract with eMotion for its hosted digital media management solution. Utilizing their flagship product MediaPartner 4.0, eMotion will host all of Coors International's digital media used in a variety of marketing activities all the way from packaging to point of sale, including presentations as well as commercials. Using a standard web browser from anywhere in the world, Coors International now has the ability to store, collaborate and work online with all of its rich media files.

Jillian Gibbs, President of Advertising Production Resources, spearheaded the research and selection of digital media management technologies and advised Coors International in determining the best technology solution for their dispersed marketing team. "Now the international marketing team will be able to achieve new levels of efficiency and streamline project review and approval cycles while realizing immense savings in time and money," Jillian stated. "MediaPartner's unique collaboration functionality allows users to post works-in-progress into customized project folders that team members can access securely from anywhere."

With the secure access and rights management features of MediaPartner, Coors International is able to grant access to the numerous advertising agencies with whom they work thereby giving them quick and easy access to projects as well as their digital media archive. In the past, Coors International would incur tremendous costs in duplicating and shipping print and video materials between agencies, not to mention hundreds of hours of human labor lost in the process.

"Companies like Coors international have recognized the true benefits of a hosted DMM solution. By allowing eMotion to host the application for them, they have taken the responsibility of maintaining the storage of their assets out of their hands and into ours. eMotion is proud to have designed a solution that benefits the global marketing team of Coors International," said Bob Griffin, President and CEO of eMotion.

For more information, contact press@emotion.com

 

About Coors

Founded in 1873, Coors Brewing Company is the third-largest U.S. brewer with more than $2 billion in annual sales and is the principal subsidiary of Adolph Coors Company (NYSE: RKY). Coors uses only the finest ingredients available in an all-natural brewing process to offer high-quality malt beverages that include Coors Light, Original Coors, Killian's Irish Red and Zima.

About eMotion, Inc.

eMotion, Inc. is the leading provider of digital media management solutions in the world today. For advertising, Global 2000 brand-focused companies, government media, entertainment and broadcast, eMotion offers an impressive array of products and services that power the entire lifecycle of media management, from creation and collaboration to searching, storage and distribution. eMotion is headquartered in Washington, D.C. with offices in San Francisco, Los Angeles, Chicago, New York, London and Israel. eMotion, Inc. also owns the content communities PictureQuest (www.picturequest.com), a leading provider of royalty-free and stock photography, FOOTAGE.net (www.footage.net), a worldwide network of footage sites and FootageQuest (www.footagequest.com) a worldwide network of footage sites.