eMotion and VYRE to Integrate Software for Managing and Publishing Mixed Media Assets

Integration of Software Products Will Enable the First Entirely Web-Based Media and Content Management Solution (CMS)

Vienna, VA - April 25, 2001 — eMotion Inc., the global leader in digital media management (DMM) solutions, and VYRE Corporation, the power-to-the-people provider of software for creative online design and content management, today announced they will jointly integrate eMotion MediaPartner™ 4.0 and VYRE's leading edge solution set for content management.

The combination of MediaPartner 4.0's rich out-of-the-box feature set for managing digital assets and VYRE's advanced CMS system designed for creating complex, new media solutions, simply and without programming, both 100 percent Web-based, will allow a true end-to-end solution for managing and publishing mixed media assets.

eMotion MediaPartner 4.0 powers the full lifecycle of digital media from content collaboration, deep storage, search and retrieval using eMotion's patented natural language search and the ability to effectively move bandwidth intensive media over the Internet. Assets used in all stages of the creative design process can be stored and easily retrieved from the MediaPartner 4.0 solution. Once the assets are located and retrieved for use in the design process, the VYRE solution can then be used to publish these assets to a range of devices.

The VYRE solution provides unparalleled creative freedom in the design, management and publishing of information to a range of media including the Internet, Intranets, Extranets, mobile devices and broadband Interactive TV. VYRE's system sets new standards for throughput, ease of use, deployment, collaboration and employee empowerment. The system is scalable, industrial strength, platform independent and fully compliant with industry standards.

"We are delighted to be the first DMM company to work with VYRE at this level," said Bob Griffin, president and CEO of eMotion, Inc. "This partnership will enable a true end-to-end solution for users to manage and quickly publish their media assets without having to use in depth programming expertise. The publishing process will stay in the hands of the creative users."

The integration will allow users to search for and retrieve mixed media assets from the MediaPartner 4.0 application while using the Web browser based front end of the VYRE solution.

"The combination of VYRE's advanced CMS system and the MediaPartner 4.0 infrastructure gives creative users the ability to search, retrieve, design, create, update and publish rich media without having to program a single line of code," said Hjortur Olafson, VYRE's CEO.

VYRE will carry out the integration between the eMotion MediaPartner 4.0 product and the SALT solution set, with the use of eMotion's fully published SDK. This resultant integration will enable both companies to jointly promote each other's products.

In addition to modules for creative design and database integration, the VYRE solution also has a mobile module for conversion of html sites for WAP/PDA access, an e-business transaction engine, and a broadband streaming module for iDTV (interactive Digital TV) delivery.

VYRE's products are in use with Iceland Air, Gallup, KPMG, S24 online bank, Web design agencies, advertising agencies, B2Cs and broadcasters. The product has also been used to create Disney film sites.

For more information, contact press@emotion.com

 

About VYRE Corporation

VYRE Corporation, the power-to-the-people provider of software for creative online design and content management, has offices in New York, London and Reykjavik. VYRE uniquely empowers the creators and owners of information with the ability to publish their content without the need for any programming or technical skills. The company's products enable its customers to produce results significantly easier, faster, and with less cost compared with any other solution available. The VYRE product range provides unparalleled creative freedom in the design, management and publishing of information to a range of media including the Internet, Intranets, Extranets, Mobile Devices and broadband Interactive TV. All with the least amount of technical complexity. VYRE is the single solution for interactive design, and the easy integration of information systems. For more information, visit www.vyre.com.

About eMotion, Inc.

eMotion, Inc. is the leading provider of digital media management solutions in the world today. For advertising, Global 2000 brand-focused companies, government media, entertainment and broadcast, eMotion offers an impressive array of products and services that power the entire lifecycle of media management, from creation and collaboration to searching, storage and distribution. eMotion is headquartered in Washington, D.C. with offices in San Francisco, Los Angeles, Chicago, New York, London and Israel. eMotion, Inc. also owns the content communities PictureQuest (www.picturequest.com), a leading provider of royalty-free and stock photography, FOOTAGE.net (www.footage.net), a worldwide network of footage sites and FootageQuest (www.footagequest.com) a worldwide network of footage sites.